Selected experience

Experience across product, market and industry.

18+ years of responsibility across business development, general management, SaaS, software and project leadership.

Relevant experience

Selected work that informs the advisory perspective.

A concise view of the sectors and commercial settings most relevant to current Sencer Advisory mandates.

01
Leads CRM running on a laptop

Founder SaaS product execution

Ownership, product development and commercialization experience built through Leads CRM and Leads Software Technologies Inc.

02
A software sales and account development dashboard on a laptop and tablet

Software channels across EMEA

Account development and channel sales experience across Eastern Europe, Central Europe and Gulf markets.

03
Electrical transmission lattice and insulator detail

Energy infrastructure

Utility tenders, transmission lines, towers, substations and electrical hardware in South and Central America.

04
Precision machined industrial equipment detail

Industrial project development

Industrial machinery, production equipment and turnkey flour mill project experience.

Operating perspective

Commercial judgment built through direct responsibility.

01

Founder and operator

Company direction, product strategy, sales, partnerships and operating decisions.

02

International development

Customer, channel, partner and opportunity development across EMEA and Latin America.

03

Product and project leadership

Software products, quality and user experience, industrial delivery and complex stakeholder coordination.

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